International research company Sports Marketing Surveys have opened a new office in Spain - coinciding with this week's SportAccord conference in Madrid.
The Madrid office will be managed by Javier Guerrero and will offer the full range of the firm's services in both media evaluation and sport and sponsorship research.
Said Stephen Proctor, managing director of Sports Marketing Surveys: "This new opening, which has already identified some excellent business opportunities, completes our Mediterranean grouping of France, Italy, Greece and Spain."
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