SportBusiness.com

Soccer site expands

ESPNsoccernet.com has launched five regional versions of its site to segment its millions of visitors and increase impact for sponsors.

The regional versions will now target the UK and Europe, USA and Canada, Singapore and Malaysia, Australia and New Zealand, and the rest of the world.

Said Jason O’Sullivan, director, ESPN Internet Group UK: "ESPNsoccernet.com can now provide content to users on a global and regional basis and we can offer unique opportunities to advertisers and sponsors. The loyalty of ESPNsoccernet.com's users is phenomenal and the re-design will strengthen its popularity."