In a major campaign to mark the association, Carlton will launch a new Peter Rasmussen signature racket range worldwide.
The Carlton agreement with Rasmussen, who first joined the brand in 1998, includes rackets, clothing, shuttlecocks, luggage and accessories - and will spearhead a major sales and marketing campaign for the brand in Europe.
Said Carlton International marketing manager Paul Walters: "Peter will be the figurehead behind a major re-launch for the brand throughout Europe and we are confident that the campaign will be highly successful."
