Under this new agreement, Pro-Active Television will handle all international TV rights for PSA-sanctioned events worldwide.
In addition, Pro-Active will exclusively represent a new sponsorship package agreed with the PSA, aimed at bringing sponsors to a series of top PSA events to be known as the PSA Super Series World Tour.
Said Gawain Briars, executive director of the PSA: "Our sport is continuing to grow worldwide and the time had come to have an expert partner who could concentrate on maximising television coverage and handling the broadcast-related sponsorship opportunities available to us.
"After six years of producing our international TV output, Pro-Active were the ideal and trusted partner to help us co-ordinate these two closely-linked areas and put fresh energy into our marketing efforts.
"Because the PSA is becoming busier and busier, co-ordinating more new events, we needed someone to work alongside us who could just concentrate on the overall commercial picture.
"This is part of a long term plan that will keep the profile of professional squash as high as possible on television around the world, bringing it to the attention of major sponsors who can benefit from the coverage and the associations with our sport as it enters some very exciting times."
