IOC marketing chief Michael Payne, TEAM Marketing's COO Richard Worth, and Chris Akers, executive chairman of the Sports Resource Group are just some of the speakers lined up for SportBusiness 2003 - day three of the week-long SportAccord event.
Organisers have already reported bumper crowds for the event so far - and the audience is like to swell yet further, as crucial topics come under the spotlight.
Among the issues to be discussed will be is sport's commercial power under threat?, the financing of professional sport, how to maintain TV rights in a less competitive marketplace, issues impacting on motorsport, and how sport can secure a slice of the online betting revenue streams.
Further details and programme details can be found on the SportAccord website, by clicking the link below.
