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Ref ! Link signs new deal

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Ref ! Link, the interactive service that enables rugby fans to listen to the referee has signed a five-figure sponsorship deal with Lloyds TSB for the forthcoming Lloyds TSB Barbarians Tour.

Said Paul O’ Neill, assistant manager, group sponsorship at Lloyds TSB: "Ref ! Link is a great opportunity for Lloyds TSB to help bring the game closer to the fans. We are delighted to add this extra dimension to the Lloyds TSB Barbarians Tour.”

The deal follows O2’s highly successful sponsorship of Ref ! Link at the Six Nations.

The deal was negotiated on behalf of Ref ! Link by Robin Taylor of High Impact Sponsorship and Paul O’Neill at Lloyds TSB.