The firm already has a deal in place with Italian motorbike Aprilia, and will hope to further heighten its association with the new deal with the pan-European broadcaster.
The deal with Eurosport – arranged by Sector Group’s media agency Mediaedge:cia Italy – will see Sector produce spots, themed around the Moto GP World Championship, broadcast on Eurosport throughout the season from April to November.
Said Enrico Ceccato, managing director of the Sector Group: "The MotoGP audience fits with our core market perfectly and the Aprilia team embodies our core brand values of quality, performance and reliability. The quality and depth of the Eurosport coverage completes the picture. Eurosport’s distribution in the main European markets means we can make this sponsorship work for us across borders within a quality broadcast environment.”
