SportBusiness.com

Beattie signs with Puma

Rising English soccer star James Beattie has signed a boot and apparel deal with sportswear firm Puma.

The Premier League star, who plays for Southampton and earlier this year made his full England debut will wear Puma's King SL boot.

Said Jonathan Gregory, football marketing manager at PUMA UK: "He is hot property on the pitch and stylish off it making him a great ambassador for the Puma brand."