The pan-European programmes focusing on the Olympic association will roll out immediately across all of Kodak’s European, African and Middle Eastern markets.
With the overall campaign theme 'Share the Spirit, Capture the Moment', Ketchum London will centrally coordinate and implement the public relations programme across the EAME region targeting Kodak employees, trade and consumers.
Brian Bottomley, PR firector for Kodak, said: “Ketchum have a wealth of experience in both the corporate and sports sectors that will help us make this the ‘Best Olympic Games’ yet for the Kodak brand – in terms of increased sales, brand awareness and loyalty.”
Steve Martin, director at Ketchum London, commented: "We are very excited to have secured this Kodak Olympic sponsorship business. The Olympic Games are one of the truly global events and we want to emphasise the part Kodak has played in supporting it. Building on our existing experience of working with Kodak in other areas, we are hoping to add immediate value to the sponsorship."
