The Athens 2004 committee president Gianna Angelopoulos-Daskalaki chaired what is the fourth of a series of meetings that began in October 2001 between the organisers and the sponsors with the aim of keeping the latter commercial partners in touch with the latest Olympic developments.
According to the committee, the sponsorship programme has so far reached EUR272.8million, 137 percent of the goal budgeted for, with only ten of the total forty sponsor categories scheduled currently sold.
Explained Angelopoulos-Daskalaki: "We have managed an Olympic record for support, particularly from our own national sponsors. We have exceeded our goal by 37 percent and now we are going for a new goal, EUR300m. It is important for the sponsors too: they are investing not only in the work we are doing, but in the development of our homeland, spurred on by the 2004 Olympic Games.
"All these sponsors, and especially the national sponsors, are proud to go on supporting us both financially and with their staff and services. They see it as an honour to be supporting us and bearing the Olympic spirit.
"As regards the international sponsors, we discussed our working partnership, one that shows that the mark of the Olympic Games is the most easily recognisable mark in the world. They all want to honour it and have it honour them. Spurred by the five hundred days remaining until the Games, and in full awareness of how much work there is left to do, we had today’s meeting of working partnership and exchange of opinions."
The organising committee for the Athens 2004 Olympic Games has briefed the event's commerical partners on the preparations concerning the development of the sponsorship programme.
