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ESPN takes NFL to the movies

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ESPN is to collaborate with the National Football League (NFL) to create two made-for-TV movies as part of a multi-year development agreement.

The first of the two films will be entitled 'The Ice Bowl' and is to be made in association with NFL Films.
Explained John Collins, NFL senior vice president: "The NFL is embedded in American culture, providing memorable moments that transcend sports. We look forward to working with ESPN to deliver great movies."
The tie-up is part of the NFL's wider strategy of adding additional revenue streams to its business.