SportBusiness.com

Callaway tees off with NHL

Callaway Golf Co., the world's largest maker of golf clubs, has signed a multi-year licensing agreement with the National Hockey League (NHL).

The deal will see Callaway make and sell equipment and accessories with logos of the NHL's 30 teams and the Stanley Cup.
Callaway will begin shipping products with NHL logos, including balls, golf bags, duffel bags and its Odyssey Golf brand putters to stores by the end of the month.
Brian Jennings, head of the league's consumer product marketing group, commented: "NHL fans will be very happy with this new and unique way to show their support for the NHL and their favorite teams."