The 10-year rights deal, running from 2003 to 2012, was signed with tournament founders and organisers IMG and includes a total annual prize fund of £2.3m.
The new deal replaces previous title sponsor Cisco whose contract ended last year.
The deal for the sponsorship of the tournament, which is held annually at Wentworth in England, also includes a qualification system based on a new ranking system, the 'HSBC Major
Championships Ranking' which measures and ranks players based on their performance at the year's four 'Major' championships.
This year's inaugural HSBC World Match Play Championship will see twelve players compete over the Wentworth course between October 16-19.
Announcing HSBC's sponsorship, Sir John Bond, HSBC Group chairman said: "Golf is one of the most popular and fastest growing sports worldwide. This sponsorship is an excellent fit with the geography of HSBC's business, and
the lifestyles of our customers.
"The game has enormous appeal in both the developed and emerging markets HSBC serves. In the US, the world's largest golf market, there are some 37 million players. Meanwhile, in the UK, nearly three out of 10 HSBC customers
describe themselves as golf fans.
"In developing markets, interest in golf is also booming. Asia is already home to a third of the world's golfers, and in China the number of golf
courses has grown from just eight to more than 130 in a little over 10 years, with a further 60 courses under construction. Today, an estimated
1 million Chinese people play golf.
"We expect this sponsorship to give the HSBC brand excellent visibility around the world. Over 210 million people followed last year's championship at Wentworth; under HSBC colours and with a revitalised format, we aim to make this one of golf's premier championships."






