The two companies, which are two of Turin’s most established companies, will invest EUR45million and EUR40m respectively in sponsoring the 2006 Games.
They join existing sponsors Coca-Cola, Kodak, John Hancock, Panasonic, Samsung, SchlumbergerSema, Swatch and VISA which have already renewed their partnerships with the International Olympic Committee (IOC).
These eight companies are the Olympic Movement’s TOP partners and will provide $130m in revenue for Turin 2006.
Turin 2006 is also expected to generate another $400m from television rights on the basis of contracts negotiated directly by the IOC.
The organisers of the 2006 Winter Olympics to be held in Turin have signed up two new sponsors in the shape of Italian firms Sanpaolo IMI and Fiat.
