Ashworth replaces Geoff Jones who was recently appointed as the general manager, Queensland, Carlton & United Breweries – a long-term major sponsor of the race.
Ashworth was previously director of licensing, Asia Pacific, for four years with IMG, where he worked with the Australian Rugby Union and Soccer Australia among other properties.
Prior to his role at IMG, Ashworth was the manager, marketing and sales – consumer products for the Sydney Organising Committee for the Olympic Games (SOCOG).
Said Ashworth: “We are coming up to the 13th Lexmark Indy 300 on the Gold Coast, and the attendance has increased from 150,000 in the inaugural year to close to 300,000 over the four days.
“I am looking forward to working with a great team and volunteer base that has so much experience and knowledge already, maintaining and growing relationships with sponsors and Government, and bringing the audience an exciting and entertaining spectacle.”
