SportBusiness.com

F1 takes to the web

The first ever official website for Formula One has gone live.

The site - Formula1.com - was built by the Aspect Group, the firm behind the UK's Pop Idol site and Handbag.com.

Said Bernie Ecclestone: "The site is a breakthrough in sports coverage. Delivering the excitement of live race data and in-depth statistics, formula1.com is a vital new channel to continue building Formula One’s global audience."

Said Roy Abrams, chief executive at the Aspect Group said: "This site is a great challenge and very significant to our place in the industry."