adidas America and the University of Louisville signed a new multi-year sports marketing partnership as an extension of a previous agreement that began in 1998.
"Everyone at adidas is very excited about the unlimited possibilities in partnering with the University of Louisville," stated John Kawaja, director of marketing for adidas America. "The extension of our partnership with Louisville will further strengthen our outstanding group of college and university partnerships."
Louisville is part of a select group of adidas partnerships already in place - Arizona State University, University of Notre Dame, University of Tennessee, University of Nebraska and University of Wisconsin.
"adidas has found that with partnerships such as this one with the University of Louisville both parties involved understand all the intangible aspects that make this type of relationship mutually beneficial," stated Kawaja.
"adidas has developed a great partnership model that enables us to maintain a group of marketing partners to which we can provide excellent service."
