Sternberg, previously general manager of Fox
Sports World and Fox Sports Espanol, will oversee the network's as yet unnamed action sports division with the new channel set to launch in the summer.
Sternberg will handle business operations at the new action network as well as program development and marketing. Sternberg will also head up distribution for the network, targeting a demographic of nine to 34-year old
viewers, with an emphasis on teenage viewers.
Fox Cable Networks has promoted David Sternberg to head up its soon-to-be launched action sports network.
