Dodge has increased its commitment to NASCAR’s grassroots racing program, signing a multi-year agreement to be the exclusive title sponsor of the newly renamed NASCAR Dodge Weekly Series.
This sponsorship positions Dodge at the forefront of local NASCAR events across the country and supports Dodge’s enhanced NASCAR marketing platform as an official passenger Car of NASCAR.
Explained NASCAR chief operating officer George Pyne: "This is a major milestone in the history of the Weekly Series. This is the foundation of our sport, and with the increased support from Dodge, the Weekly Series will advance into the new century. Fans of weekly racing represent our most passionate fans, and this new sponsorship will deliver excitement to them as well as opportunities for teams and tracks across the country."
The NASCAR Dodge Weekly Series is NASCAR’s national championship program for thousands of weekly short track competitors. Drivers race at their 'home track', which is one of nearly 80 short tracks divided among eight geographic regions.
The series, which enters its 22nd year in 2003, offers opportunities for hometown hobbyists and aspiring NASCAR Winston Cup Series drivers alike. Drivers earn points towards track championships, and are also eligible for one of eight regional championships and a national championship. The top drivers in the series share a $1.7million point fund, with over $165,000 going to the national champion.
"The NASCAR Dodge Weekly Series provides Dodge and its 3,000 Dodge dealers tremendous marketing and promotional opportunities at the local level," said Jim Yetter, director - Dodge Motorsports and PVO Marketing.
"We’re able to take racing to our customers in the heart of America, and help those with a passion for racing and for life achieve their aspirations and dreams. At the same time, the NASCAR Dodge Weekly Series helps us complement our presence in NASCAR Winston Cup and the NASCAR Craftsman Truck Series, allowing our dealers who do not have a large track near them to leverage motorsports to drive traffic and generate sales."
Automotive manufacturer Dodge, which is already an official sponsor of the NASCAR motor racing series, has furthered its investment in the US franchise after signing a new grass-roots racing sponsorship deal.
