SportBusiness.com

Global Sportnet scores Norwegian deals

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Global Sportnet has signed a long-term deal with Norwegian soccer club Lyn Oslo - and renewed its existing deal with Molde FK.

The German firm - part of the WPP Group - will market the exclusive worldwide television and panel advertising rights to the clubs' home matches within European cup competitions.

Both teams have already qualified for next season's UEFA Cup.

Global Sportnet, which has more than 100 European soccer clubs on its books, already has deals in Norway with Lillestrom SK, SK Brann, Odd Grenland and FK Moss.