The agreement between MTG and rights holders Formula 1 Management will see each of the 16 races in the 2003 Championship broadcast live on the Viasat 3+ free-to-air channel.
In addition, live coverage of the two days of qualifying sessions that precede each Grand Prix will be broadcast on Viasat's pay-TV network, Viasat Sport.
Commented Hans-Holger Albrecht, president and CEO of MTG: "Formula 1 is the world's premier motor racing franchise and one of the world's most popular and exciting sporting events. Viasat is the entertainment brand for sport in Denmark with a line-up that includes the UEFA Champions League football, Danish and Spanish league football, and the US and European PGA golf tours."
MTG operates in more than 30 countries across Europe and is the largest free-to-air broadcaster in Scandinavia, running such networks in Sweden, Denmark and Norway.
Media giant Modern Times Group (MTG) has acquired the exclusive TV rights in Denmark to the 2003 Formula One season for its Viasat Broadcasting subsidiary.
