The online vehicle marketplace has confirmed squeezebacks and TV billboards throughout the sponsorship, ensuring brand exposure to millions of viewers in the key online car-buying demographic.
"For three seasons of NCAA on CBS, we've successfully used televised basketball sponsorships as a highly-targeted way to reach an important demographic segment," said Clark Wood, vice president of marketing, AutoTrader.com.
"As the only automotive dotcom with a major national network television campaign this year, we continue to reach our target demographic through a variety of ongoing sports sponsorships, building nationwide awareness and keeping AutoTrader.com top of mind."
