MZUK has utilised a significant enhancement in speaker technology to help develop picture frames with which the consumer can interact.
The slim, 20mm motion activated speaker incorporates a simple flash memory card enabling the chip to be reprogrammed regularly for new promotions and can be set on a delay allowing the batteries to run for promotions of up to one month.
“Advertisers have needed to become more creative to achieve the response they require," states MZUK communications manager Jim Hodges.
"This technology allows us to reach a highly targeted market, and in this particular case, grab the man’s attention at a time when he is relaxed and receptive to our light hearted message."
Creative media company MZUK, which includes a number of sports stadia amongst its client list, has helped to develop a new medium in advertising – the talking picture frame.
