The agreement sees Tommy Armour Golf installed as a marketing partner for several shows broadcast on the pay-TV channel.
The agreement is highlighted by the sponsorship of programming during Masters Week and The Golf Channel's weekly Thursday Night edition of Golf Central, which previews each week's tour events.
In addition, Tommy Armour Golf, a subsidiary of the Huffy Corporation, will sponsor coverage of the European Tour, Golf Academy Live, Inside The PGA Tour and the Peter Jacobson Show, among other Golf Channel properties.
Equipment supplier Tommy Armour Golf has signed a new sponsorship agreement with The Golf Channel.
