The service has been developed for the official Jacques Villeneuve site, JV World (www.JV-World.com), which is itself produced and managed by RDM on behalf of Villeneuve's management team.
The JV alert service is being split into two distinct subscription options to suit F1 fans' needs.
There is a full season subscription costing £25.00 through which users receive a total of 186 messages throughout the duration of the season.
The second sign up option is for users to opt for stand-alone weekend alerts costing £2.00 per chosen weekend package. A total of 9 messages will then be sent to subscribers throughout that weekend's race, focusing solely on the race information rather than any of the lifestyle information included in the full season service.
Steve Clarke, director of business development for Rivals Digital Media commented: "We've seen increasing consumer uptake of SMS alert services across our sites, and with Jacques being one of the hot F1 drivers to watch for this season with a dedicated and loyal fan base already in place regularly visiting his official web site, there was an obvious opening to design an SMS alert service to suit his fans' needs for the burning news on Jacques' F1 progress this season."
Rivals Digital Media (RDM), the independent digital publisher, has launched an alternative new SMS alert service, specifically dedicated to Formula One driver Jacques Villeneuve.
