The website will officially launch in seven additional languages incorporating UEFA’s three official languages – English, French and German – as well as Spanish, Italian, Portuguese, Russian and Japanese.
“The multilingual offering will bring uefa.com to a wider football audience than ever before,” said UEFA New Media CEO Alexandre Fourtoy. “Even though uefa.com has provided some multilingual elements over the past two seasons, this is an enormous undertaking, but we feel that the content proposition will be attractive to football fans worldwide.”
Following the creation of UEFA New Media, uefa.com was re-launched in August 2001, featuring English-language content exclusively. French, German, Spanish and Italian versions were added in September 2002, before Japanese, Russian and a full Portuguese service were launched in recent weeks.
Added Fourtoy: “The statistics that uefa.com has generated in multilingual format since September has been promising, and by bringing uefa.com content to a Russian and Portuguese audience, there are great possibilities to extend our audience beyond even Europe’s borders.
“In addition, UEFA New Media’s agreement with NTT Communications to provide a Japanese service will give uefa.com the opportunity to promote European football to a new audience in Asia.”
UEFA’s official website, uefa.com, is launching a fully multilingual service today to coincide with the restart of European club competition action.
