The partnership kicked off with ProEvents’ introduction of Dentsu to Inter Milan, of which Dentsu will be responsible for its commercial business in Japan.
Said Paul Kam, chairman of ProEvents: “By forming strategic alliances with trusted partners like Dentsu, it will add value to what we are offering to our clients such as Inter. We are pleased to have successfully introduced Inter to Dentsu and that all three parties are benefited from our networking in Asia.”
Dentsu and ProEvents will be working together on areas including: sponsorships, marketing and promotions, merchandising, youth development, players endorsement, websites and contents development and exhibition matches in Japan.
