NASCAR's list of bizarre official partners continues after Domino's Pizza was named the 'official pizza' of the sport.
The multi-year partnership will initially see the pizza chain work with driver Michael Waltrip on select media opportunities, including a TV advertising campaign starting in April.
In the months to come, Domino's will promote the partnership via national media including advertising on the major television networks during NASCAR event broadcasts, at-track in race souvenir programmes as well as in print and other media.
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