SportBusiness.com

GM signs NASCAR extension

General Motors has signed a three-year deal with Richmond International Raceway to continue sponsoring both of the track's NASCAR Winston Cup Series races.

The sponsorship deal also calls for Pontiac to continue to serve as the official car and official pace car and Chevrolet to serve as official truck and official pace truck for the track.

Said Jeff Chew, marketing manager for GM Racing: "Over the years, our partnership with the track has provided a perfect platform for us to reach our target audience."