Central to the appointment will be for Connexus to identify and implement various opportunities to develop unique programming content with television broadcasters.
Betfair achieved a matched-bets turnover in 2002 of more than £1.5billion.
Connexus’ role will be to build strategic partnerships with broadcasters, to develop opportunities and for integrating Betfair’s unique betting information into relevant programming.
UK betting exchange Betfair has hired Connexus Group to oversee elements of the company’s strategic marketing activities.
