Digital Orchid Inc. has unveiled NASCAR.com To Go, a suite of real-time wireless NASCAR content applications, available to consumers on a variety of select mobile devices offered on the AT&T Wireless, Sprint PCS and T-Mobile networks.
It is a subscription-based mobile service that gives subscribers access to view and share a variety of real-time NASCAR Winston Cup content via their wireless devices.
Said Drew Reifenberger, executive vice president and general manager of Turner Sports Interactive and NASCAR.com: "It is no secret that our priority at NASCAR.com is to provide racing fans with the most complete and in-depth NASCAR experience possible when they can’t make it to the track.
“This new service is a perfect extension of those ideals and another example of the ever evolving relationship between sports and technology, a union that we at NASCAR.com are excited to be ahead of the curve on.”
Meanwhile, the official website of the motorsport says it has signed up more than 100,000 subscribers to its TrackPass since it launched last February.
TrackPass provides online live race coverage for all NASCAR Winston Cup Series and NASCAR Busch Series practice, qualifying and races, as well as access to NASCAR.com’s library of audio and video clips.
NASCAR is celebrating its new media offerings after revealing a new line in wireless content and breaking the 100,000 subscriber barrier for its paid-for live race coverage online.
