A Betfair advertising banner and odds ticker will be integrated across the CricInfo network of sites in time for the start of the Cricket World Cup on February 9.
Comments Tim Levene, Betfair’s commercial director: "We have long seen CricInfo as a key potential online partner and we are delighted to have now signed a deal. Their global audience clearly fits our international expansion plans and with the World Cup approaching we are keen to advertise all the advantages that the person-to-person model brings to cricket betting."
Betfair.com has signed a 12-month deal to become the official betting exchange partner of online cricket site CricInfo.com.
