Selwyn Nathan, the former head of SAIL's subsidiary SAIL Sport and Entertainment, takes over the day-to-day running of the business from Nic van Gass, following a restructuring of the group.
Van Gass will focus on the strategic growth and corporate finance of the group and has been appointed executive director in the chairman's office.
Said Barney Esterhuyzen, chairman of the SAIL Group: "Selwyn is a seasoned sports business entrepreneur of international stature.
"He has proven himself within SAIL as a strong effective leader and his energy is exactly what SAIL needs right now to run efficiently and
deliver to our full potential.
"This gives me the opportunity to focus on taking the group strategically to the next level, knowing that the business operations are in good hands."
