The AFL side confirmed Ray Ellis, formerly marketing director of travel management firm BTI-Australia, would spearhead the clubs commercial endeavours.
Said club president, Gabriel Szondy: “Ray stood out among a strong field of candidates for his proven abilities in executive management and marketing, particularly in relation to his extensive track record of growing a business’ top line.
“Melbourne Football Club is prudent with its expenditure, sitting amongst the bottom quartile of AFL clubs. To survive and flourish in the competition, our focus must be geared towards increasing the top line of the business, and generating additional income for the club.
"The appointment of Ray Ellis, with a proven track record of growing business, is yet another step towards increasing the visibility and desirability of the Melbourne brand.”
