Motor manufacturer Subaru of America, Inc. (SOA), has signed a deal with four times Tour de France winner Lance Armstrong to act as a spokesman in a new advertising campaign.
Subaru has a long standing affiliation with cycling spanning a twelve year period, and the connection with Lance Armstrong goes back to some of his earliest races as a member of a Subaru sponsored cycling team in the early 1990s.
The new campaign will launch in the US in April with Armstrong appearing in both television commercials and print advertising.
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