The stadium, which is half-way complete and is due to open in April 2004, will be known as Petco Park after the pet store chain signed a 22-year deal for an undisclosed sum.
Violetta explains in the latest Q&A in the features section just how the deal was struck and how he believes the naming rights sector is bouncing back, despite the current economic climate.
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Steven Violetta, executive vice president of business affairs at Major League Baseball's San Diego Padres has explained to sportbusiness.com the process behind the naming rights deal secured earlier this week for its new stadium.
