The push comes after figures showed only four NHL teams have perfect home attendance records this season with ten of the 30 clubs averaging fewer than 15,000 tickets sold each game.
Of the 710 games played through Tuesday, only 309 were sellouts.
Montreal leads the way in total attendance. With the largest seating capacity in the league at 21,273, the Canadiens are averaging crowds of 20,436 with 12 sellouts in 26 home games.
Detroit is next with a 20,058 average followed by Philadelphia at 19,227 and Toronto at 19,171.
The Red Wings, the Dallas Stars, the Minnesota Wild and the Colorado Avalanche have the perfect home attendance records.
At the other end of the scale, Atlanta's average attendance of 12,696 is lowest in the league. A season league-low 9,012 was announced for a November 19 game against the Florida Panthers.
Also taking a beating at the gate are Phoenix, with a 12,810 average, Nashville, 12,848, and Buffalo, 13,072, where the Sabres can't fill seats despite accepting Canadian dollars at par value for tickets sold across the border at southern Ontario outlets.
Maximising revenues in sport is just one of the topics to be discussed at SportAccord, the leading industry conference taking place in Madrid between May 12-16.
To find out how YOU can attend, click on the link below to visit the official SportAccord website.
