SportBusiness.com

Squash event secures sponsor

London-based insurance company Brit Insurance Holdings PLC has been confirmed as the new title sponsor of The Super Series Squash Finals, one of the sport’s most coveted events.

Contested by the top eight qualifiers from the annual Professional Squash Association (PSA) Super Series tour, the 2003 Brit Insurance Super Series Squash Finals will be staged in a specially-constructed all-glass court at the Broadgate Arena in the heart of the City of London from May 12-16.
The Brit Insurance Super Series Finals will be promoted by specialist sports brand-building consultancy WSM, in partnership with CSS.