The deal will include the SML joint-venture companies in India run by Prem Bhatia and ESP Marketing Solutions the licensing and promotions company.
Sports Media emerged from the ashes of Sportsworld Media which went bankrupt last year. Sportsworld Media and Marketing Europe, the European sports marketing division of the bankrupt firm was bought out by its management.
Said Keith Impey, CEO of the new entity: "We have all thoroughly enjoyed the period since we took the company private again but we feel that the additional skill base, international network, level of client contacts and resource will give a significant boost to our business moving forward."
The company will be based at M&C Saatchi's offices in London.
M&C Saatchi Sponsorship currently works with a number of blue-chip clients on the leveraging of their sponsorship rights in the area of sport, art, film and television. Clients include B&H on the Jordan F1 team, Travelex Toyota F1, and the Cricket World Cup.
