TiVo will later today release a report on viewing activity during the Super Bowl that will show audience reaction to commercials that aired during the game as well as to activity on the field.
Last year, a similar study of viewing activity during the game showed what adverts TiVo subscribers replayed and the viewing habits during the game itself.
Despite a couple of glitches, the event was also hailed a success for HDTV.
The new high-definition broadcast was beamed out to around one million homes able to receive the super-signal on 65 ABC digital stations and other cable systems.
The broadcast featured greatly enhanced picture quality and Dolby Digital sound.
