Speaking to sportbusiness.com
Sony PlayStation has emphasised the importance of football, and especially its sponsorship of the Champions League, to its overall marketing strategy.
SportBusiness.com
Sony backing a winner
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SBG Companies Limited is incorporated in England & Wales. Registered No: 03174466. Registered address: 33-41 Dallington Street, London, EC1V 0BB, UK. VAT No: GB 8986552 47. Telephone +44 (0) 207 954 3515
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