The 'NASCAR in Car on In Demand' interactive TV offering debuted in June last year and, after a period of testing and refinement, the series is ready to market the product extensively to its fans.
Despite the plug being pulled on a similar offering at Formula One after it failed to attract enough subscribers, NASCAR's vice president for broadcasting Jeffrey Pollack outlined to sportbusiness.com
US motor racing series NASCAR has told sportbusiness.com that the new season will provide the platform for a full launch of its pay-per-view service.
