Commented Carol-Ann Heavey, corporate sponsorship manager for Ford Europe: “Ford’s relationship with UEFA is very important to us and we are thrilled to have agreed to take that relationship further. BroadMind has been pivotal in ensuring that Ford's football sponsorship program is maximised to the full.
"They have directed the project, from the first positioning statement through to creative implementation, ensuring that our campaign, Destination Football, continues to build brand image and return on investment."
Added Archie Sinclair, managing partner of BroadMind WorldWide: "Over the past ten years, Ford and UEFA have forged a true partnership and this new agreement is testament to that. The strategic fit between Ford and football has been successfully leveraged to the benefit of football fans, UEFA and Ford alike.
"The ongoing relationship will enable Ford to continue to harness the passion of this environment and engage directly with football fans throughout Europe."
BroadMind Worldwide, the strategic sponsorship division of MindShare, has been revealed as the agency behind Ford's recent three-year renewal deal of its Champions League sponsorship.
