SportBusiness.com

Freeserve signs soccer deal

The official sport website for English soccer Premier League sponsor Barclaycard, 4thegame.com has signed a content and sponsorship deal with ISP Freeserve.

The 12-month deal will see 4thegame.com sponsor the Freeserve football channel and be featured in the Barclaycard Premiership Focus section.

Said Jon Gisby, Freeserve’s managing director, portals: “We pride ourselves in providing the most extensive and informative sports channel and by having 4thegame.com onboard serves to strengthen our proposition to existing and new users.”

Mike Flynn, CEO of Fast Web Media said: "4thegame.com is the biggest Barclaycard Premiership football website in the world and by joining forces with Freeserve, the UK’s largest ISP, it will help us to reach even more football fans with the aim of providing the ultimate in Barclaycard Premiership content.”