SportBusiness.com

NFL playoffs boost CBS

As the NFL season approaches its climax, television ratings for the end of season playoffs are scoring highly for the host networks with CBS the latest broadcaster to benefit.

The second-round AFC playoff game between the Steelers and the Titans, played at the weekend, produced the highest rating for such a fixture since 1994 with an overnight Nielsen Media score of 20.3.
The rating is also 7 percent higher than CBS' equivalent game last year between New England and Oakland.