Kia's sponsorship package will also include an interactive element called 'Ask ESPN' that will allow viewers to log on to ESPNdeportes.com and send questions to the commentators. Selected questions will then be answered live during telecasts.
Said Michael Fox, vice president worldwide advertising sales, ESPN International: "Kia's commitment is a recognition of ESPN's ability to deliver the marquee sporting events to viewers and to provide great advertising opportunities to clients."
ESPN has renewed its deal with Kia Motors to continue for a second year as presenting sponsor of its coverage in Latin America of the upcoming Australian Open.
