The contract begins with immediate effect and will see the agency look into a variety of ways of generating commercial funding for the RFUW.
Commented Rosie Williams, managing director of the RFUW: "This sponsorship association shows our commitment in cementing our position within the sport of rugby. We are confident that the RFUW will benefit from this relationship.
"We are confident that PMSM will bring a great deal of knowledge from the sports sponsorship world and so help us grow the game of women’s rugby across all levels."
The UK's Rugby Football Union for Women (RFUW) has appointed Perfect Motion Sports Marketing to handle its sponsorship activities.
