The winter survey, which covers 22 of the major sports in Australia played or covered by the media during the period March to September, has been conducted in summer for the past 16 years by Sweeney Sports, the sports and sponsorship arm of market research company Sweeney Research.
For the full findings of the report, see the features section of today's sportbusiness.com
The winter edition of Australia's Sweeney Sports Report has been published with swimming heading the list of most popular sports and Uncle Tobys winning the race for the highest sponsorship recall.
