AT&T Wireless announced an agreement with the National Football League to be the title sponsor of the AT&T Wireless Super Bowl XXXVII Halftime Show at the climactic game in San Diego on January 26.
The Halftime Show is renowned for its celebrity appeal featuring music stars such as U2 and Britney Spears in previous years.
The AT&T Wireless Super Bowl XXXVII Halftime Show, to be produced by music and entertainment industry icons Jimmy Iovine, chairman of Interscope Geffen A&M Records, and Joel Gallen, director-producer of Tenth Planet Productions, will air live on free-to-air network ABC which is screening this year's Super Bowl.
AT&T Wireless is the latest brand to sign up as a Super Bowl advertiser after agreeing a deal to become title sponsor of the star-studded Halftime Show.
