SportBusiness.com

Wisden taking cricket to the US

Wisden.com, in conjunction with technology firm Sportev, is targeting the North American market with interactive coverage of the current one-day series between Australia, England and Sri Lanka.

Extensive highlights of all fifteen matches will be available shortly after the close of play of each game of the series.
In addition to the usual action footage, individual selections can be requested, such as boundaries, wickets, missed chances or outstanding catches and fielding displays.
Will Muirhead, chief executive of Sportev, commented: "After the initial success of Sportev’s partnership with Wisden on the coverage of the India – Windies ODI’s, we’re obviously delighted to take our relationship to the next level. Currently, the North American market is poorly served with cricket coverage, despite the online fan base being substantial."